7. Case Studies of Successful Button Implementations
In this chapter, we'll explore real-world examples of effective button design from popular websites and applications. These case studies will provide valuable insights into how successful companies implement buttons to enhance user experience and achieve their business goals.
Case Study 1: Amazon's "Add to Cart" Button
Amazon's "Add to Cart" button is a prime example of effective e-commerce button design.
Key features:
- High contrast yellow color that stands out on the page
- Clear, action-oriented label
- Consistent placement across product pages
- Size that's large enough to be easily clickable on mobile devices
Impact:
- Increased conversion rates
- Improved user experience in the purchasing process
Case Study 2: Netflix's "Play" Button
Netflix's prominent "Play" button on their video thumbnails and title pages is a masterclass in simplicity and effectiveness.
Key features:
- Large, circular design with a universally recognized play icon
- High contrast against the background
- Hover animations that provide visual feedback
Impact:
- Encourages immediate content consumption
- Simplifies the user's path to watching content
Case Study 3: Slack's "Get Started" Button
Slack's homepage features a prominent "Get Started" button that effectively guides new users to sign up.
Key features:
- Bold, contrasting color (purple) against a white background
- Clear, action-oriented text
- Strategically placed above the fold
- Accompanied by a low-commitment alternative ("Try Demo")
Impact:
- Increased sign-up rates
- Clear user journey for new visitors
These case studies demonstrate how thoughtful button design can significantly impact user engagement and business outcomes. By applying the principles and techniques discussed throughout this guide, you can create buttons that not only look great but also drive user actions and improve overall user experience.